02 May Leadership Nudge™ 151 – How to Inspire Change When You Speak
When I started giving keynotes, I didn’t see a lot of adoption from the keynote’s inspiration. So, I worked on deconstructing the formula for doing that. Basically, it looks like this:
Here’s an example:
Simon Sinek’s blockbuster “Start with Why” speech kind of follows this pattern.
Specific Other – (Example)
“Let’s talk about Apple. Let’s talk about the Wright brothers. Why are they successful when others aren’t?”
General Other – (Lesson)
“It turns out they do something the opposite. Instead of starting with the outside, (What, How, Why), they start in the middle. They start with why.”
“That’s how our brains are wired.”
General You – (Imagine Statement)
“Imagine if you could do this.”
Specific You – (Action)
“What could you do tomorrow to start changing and start with why?”
Imagine that every time you interacted with a group, you were able to get behavior adoption and behavior modification.
Think about this formula the next time you give a talk.
I’m David Marquet and that’s your Leadership Nudge!