When leaders say, “We need to hold people to account,” it indicates that something isn’t working in terms of performance or behavior. Creating a fear of consequences may work in the short term, but it won’t create a real ownership, which comes from the intrinsic motivation of wanting a sense of purpose, autonomy and competence.
It doesn’t mean that people are protected from the consequences of their behaviors if they deliberately have not followed procedures.
Intent-Based Leadership builds leaders and creates ownership — and ownership includes holding yourself to account.
Don’t hold people to account. Build a team where people hold themselves to account.