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Intent-Based Leadership®


Learn about leaders at every level.


IBL principles and practices will create leaders at every level.


Online courses, Articles, Videos, IBL Dictionary, Nudges…

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Create Leaders at Every Level

Intent-Based Leadership® Changes Lives

Everyone benefits from using Intent-Based Leadership!

Our police department began using IBL principles.  We now use them in the entire district. What a difference this is making to our people.  And...crime is down 3%.

Intent-Based Leadership reduces stress in your organization!

Intent-Based Leadership has made a HUGE difference in my stress level. I’ve lost 50 lbs!

Why should you empower people?

We have been using Intent-Based Leadership and found that when we began to trust and empower our people, our company doubled in revenue and size.

What does using Intent-Based Leadership do?

Intent-Based Leadership has made such a difference for our call center. We have reduced our quarterly attrition from eight people to zero.

Intent-Based Language

By changing how I asked a question, my staff began to feel safer and responded completely different to me. Language does make a difference!

What do organizations achieve using Intent-Based Leadership?

We just achieved a “top-level performance status” and we did it using Intent-Based Leadership principles.

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