Q: When you talk about the power of language, what do you mean?
A: While our brain controls our language, our language also shapes our brains.
A good example from Turn The Ship Around was “No they on Santa Fe.” We could only refer to each other on board the submarine as “we.” When you ask people about their team, they will use the word “we” but it’s also true that if you start using the word “we” within a group, it will start feeling like a team because we rewire our brains.
It’s hard to say how long this takes. As we get older, our brains take longer. Maybe it’s 30 days, maybe 6 months, but it will happen if you consistently use the new language.