Intent-Based Leadership is a proven leadership model created by former U.S. Navy Captain L. David Marquet, author of the international bestseller Turn the Ship Around!. Recognized worldwide in the field of leadership development, his work shows how organizations can move away from command-and-control toward leader–leader cultures that drive performance and accountability.
Today, Intent-Based Leadership is used in leadership training and organizational development across industries where clarity, accountability, and performance matter most — including maritime, aviation, healthcare, financial services, and manufacturing.
Founder of Intent-Based Leadership, author, speaker, and globally recognized leadership thinker.
Head of Intent-Based Leadership programs worldwide, author, speaker, and trusted advisor.
We believe lasting leadership development comes from within. On deeper assignments, our role is to act as guides — working alongside your internal teams to embed Intent-Based Leadership practices into daily work. Rather than creating a reliance on leadership consultants, we provide the tools, language, and nudges that lead to real behavior change.
Alongside our core team, we collaborate with a select group of experienced leadership professionals who share our passion for Intent-Based Leadership. This approach ensures organizations receive expert leadership support while building their own capacity to sustain change and improve performance.
Organizations worldwide use Intent-Based Leadership to create a culture of leadership at every level — empowering people to think and act like leaders, improving decision-making, and sustaining long-term performance.
Let’s talk about how Intent-Based Leadership can create real behavior change in your industry.
A Leadership Language
Intent-Based Leadership is a language for leadership that transforms how organizations work. By emphasizing intent, leaders communicate what needs to be achieved and why, while teams express how they intend to achieve it.
This shared language creates distributed decision-making, leadership development, and organizational alignment — shifting from leader–follower to leader–leader cultures. The result is real behavior change that delivers clarity, accountability, and measurable results.
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