When leaders say, “We need to hold people accountable,” it indicates that something isn’t working in terms of performance or behavior.

Creating a fear of consequences may work in the short term, but it won’t create real ownership, which comes from the intrinsic motivation of wanting a sense of purpose, autonomy and competence.

It doesn’t mean that people are protected from the consequences of their behaviors if they deliberately have not followed procedures.

Intent-Based Leadership builds leaders and creates ownership — and ownership includes holding yourself accountable.